Getting a sizable purchase order from your customer is congratulatory, but if your beverage items are not moving from the shelves, it causes a loss. Today, most retailer’s place beverage items on their shelves because it has a better profit margin than food items.Īs the beverage industry grows, one of the best techniques that stores can use to get the upper hand is shelf placement. In a study, it has been found that 35% of total restaurant sales are from beverage accounts. Most guests order at least one drink, therefore, placing beverages at an eye level could encourage repeat orders. Improving beverage sales is a great way to drive sales at your stores or restaurants.